[fusion_builder_container admin_label=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#ffffff” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_5″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][fusion_builder_column type=”3_5″ layout=”2_3″ spacing=”6%” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”40px” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

How To Build Your Brand’s Tribe And A Loyal Following

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Build your brand’s tribe and a loyal following by incorporating values and beliefs into your brand.

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Building our brand’s tribe and loyal following is like how we built our tribe of friends in high school. 

Now not all of us have awesome high school memories. But one thing I’m sure we all observed was the formation of different tribes.

The jocks hung out with the jocks. Surfers hung out with surfers. Honor students hung out with honor students. Now there might have been a few anomalies. But for the most part, I’m sure we can all admit to seeing this happen when we were in high school.

The thing is, this natural formation of tribes doesn’t stop in high school. As humans, we have a natural desire to be a part of a group or a tribe. And we use the tribes we choose to declare who we are. Which is the same reason we choose certain brands over others. Because of what the brand says about who we are.

Think about it, I’m sure there are certain brands you wouldn’t be caught dead wearing or buying from. Why? Because those brands don’t align with your personal values or beliefs. 

[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”30px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”7429″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://activatemavriks.com/wp-content/uploads/2018/07/How-To-Build-Your-Brands-Tribe-And-A-Loyal-Following.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Action Step: Actively incorporate values and beliefs into your brand.

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Here’s an example. You will never see either of us eating food from McDonalds. Ever. Because we believe in feeding our bodies healthy fuel. Another example is the clothing brands we buy. One of our faves is Patagonia. Why? Because their clothing is so cool looking? Nope. Although we love their style. There are plenty of athletic brands out there with a cool style. We love Patagonia because they care about the things we do and they have made us loyal followers. How? Again, by caring about the same thing we care about.

Therefore we would never be a part of the McDonalds tribe but we are totally part of the Patagonia tribe.

That is why it’s so important to have clarity as you build your brand’s tribe. Think about the values and beliefs of the people you want to be a part of your tribe. What do they care about? Then incorporate those same values and beliefs into your brand. If done correctly, your brand will organically start to build the tribe you always dreamed of. But if done incorrectly your brand will attract a tribe and clients that suck the life out of you and your company.

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If people believe they share values with a company, they will stay loyal to the brand.

HOWARD SCHULTZ

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So build your brand wisely my friend. Because your vibe really does attract your tribe. If you need help building the tribe for your brand we’re would be honored to help you.

Much love.

Mike and Sofia Ortiz

[/fusion_text][fusion_imageframe image_id=”7209″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://activatemavriks.com/wp-content/uploads/2018/07/Mike-and-Sofia.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#ffffff” background_image=”https://activatemavriks.com/wp-content/uploads/2018/07/CTA2.jpg” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”0%” padding_right=”” padding_bottom=”5%” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ spacing=”yes” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”200px” margin_bottom=”200px” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

“Are You Ready To Have Clarity, Align With Your Dream Clients, And Grow Your Epic Brand?” 

[/fusion_text][fusion_separator style_type=”none” top_margin=”20px” bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=”” /][fusion_button link=”https://calendly.com/mavrik/30min” text_transform=”” title=”” target=”_blank” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”medium” stretch=”no” shape=”pill” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”1.0″ animation_offset=””]SCHEDULE CALL[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_6″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no” element_content=””][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]